AI applied to the sales force to qualify commercial conversations during a product launch.
Gedeon Richter launched an estradiol-based product in Brazil in an already mature market. The sales team was new and needed to build consistent technical arguments quickly during brief interactions with physicians, reducing dependence on technical support and improving the quality of commercial interactions.
Design and test an AI tool capable of supporting the sales force in preparing for visits, formulating questions, and conducting more productive conversations with physicians.
- AI applied to the business
- Sales productivity support
- Conversational tools
- Sales force efficiency
- Pilot and field validation
Results that sustain the operation.
Greater efficiency in preparing for and conducting visits.
Less dependence on technical support.
Expansion of the solution to other regions.
Operational predictability for logistics and customer service, with lower cost and higher productivity.
Operational predictability for logistics and customer service, with lower cost and higher productivity.
Governance and execution discipline to capture synergies and cut costs post-merger.
Governance and execution discipline to capture synergies and cut costs post-merger.
Intelligent, AI-driven replenishment
Intelligent, AI-driven replenishment to cut inventory coverage and grow sales.
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