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Case · Seiwa

Product repositioning to turn financial management into predictability and trust.

01Context

As the B2B model grew, the platform gained scale with institutions, but physicians saw it merely as a technical intermediary for accessing payments. A lack of clarity around amounts, deductions, and early payments created distrust and low engagement.

02Clavê's role

Help reposition the product from the user's perspective, connecting research, experience, and value proposition to increase trust, relevance, and adoption potential.

03Capabilities engaged
  • User research
  • Product repositioning
  • Strategic design
  • Experience redesign
  • Value clarity and trust
04Impact

Results that sustain the operation.

+22,000
active physicians projected in 12 months
1.5%–3%
healthy use of early payment
NPS ≥ 80
strong perceived value among users
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